{"id":1514,"date":"2025-02-10T10:00:59","date_gmt":"2025-02-10T09:00:59","guid":{"rendered":"https:\/\/soemilano.com\/about\/"},"modified":"2025-05-05T22:59:30","modified_gmt":"2025-05-05T20:59:30","slug":"about","status":"publish","type":"page","link":"https:\/\/soemilano.com\/en\/about\/","title":{"rendered":"About"},"content":{"rendered":"<h1>About us<\/h1>\n<p>So\u00e9 Milano was born from the synergy of <strong>internationally renowned experts<\/strong> in chemistry, botany, and academia \u2014 blending scientific expertise with the unique inspiration only a city like Milan can provide. Our skincare brand is a perfect synthesis of <strong>elegance and innovation<\/strong>, inspired by the sophistication and dynamism of Italy&#8217;s fashion and design capital.<\/p>\n<p>So\u00e9 Milano stands as a true prioprio &#8220;must-have&#8221; for the beauty ritual of contemporary men and women who seek not only results, but an unparalleled sensory experience.<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/soemilano.com\/wp-content\/uploads\/elementor\/thumbs\/soe-mockup-r1awt2mkrm3qqwpf0bknvxx6mbmkf7w6gos9ulb94w.webp\" title=\"soe-mockup\" alt=\"soe-mockup\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h2>Our approach is based on <b>three essential elements<\/b>: <b>Art, Nature and Science<\/b><\/h2>\n<p>Inspired by the city of Milan and its dynamic elegance, So\u00e9 Milano is a skincare brand that offers an unparalleled beauty experience, acting deep into the heart of the skin.<\/p>\n<p>Art<\/p>\n<p>We capture and celebrate beauty in every detail, creating products that are not only functional but also aesthetically refined.<\/p>\n<h2>Nature<\/h2>\n<p>We select its purest and rarest elements to ensure superior quality ingredients that deeply nourish the skin.<\/p>\n<h2>Science<\/h2>\n<p>Our scientific research allows us to make the most of these natural gifts, offering advanced formulations that work at the heart of the skin, targeting its causes for visible and lasting results.<\/p>\n<p>Thanks to these <strong>exclusive formulations<\/strong>, So\u00e9 Milano transforms the skin from the inside out, offering products that give well-being from the first use. Our hallmark? A <strong>heady scent that<\/strong> envelops and pampers, leaving a pleasant sensation that lasts all day.<\/p>\n<p>Proudly made in <strong>100% Italian laboratories<\/strong>, our products are dermatologically tested and suitable for all skin types \u2014 from youthful to mature \u2014 ensuring safety, effectiveness, and uncompromising quality.<\/p>\n<p>So\u00e9 Milano is more than a brand: it is <strong>a philosophy of beauty<\/strong> that combines nature, science and art to offer a unique and transformative experience.<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"800\" height=\"534\" src=\"https:\/\/soemilano.com\/wp-content\/uploads\/2025\/03\/soe-chi-siamo2-1024x683.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/soemilano.com\/wp-content\/uploads\/2025\/03\/soe-chi-siamo2-1024x683.webp 1024w, https:\/\/soemilano.com\/wp-content\/uploads\/2025\/03\/soe-chi-siamo2-300x200.webp 300w, https:\/\/soemilano.com\/wp-content\/uploads\/2025\/03\/soe-chi-siamo2-768x512.webp 768w, https:\/\/soemilano.com\/wp-content\/uploads\/2025\/03\/soe-chi-siamo2-600x400.webp 600w, https:\/\/soemilano.com\/wp-content\/uploads\/2025\/03\/soe-chi-siamo2.webp 1500w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>About us So\u00e9 Milano was born from the synergy of internationally renowned experts in chemistry, botany, and academia \u2014 blending scientific expertise with the unique inspiration only a city like Milan can provide. Our skincare brand is a perfect synthesis of elegance and innovation, inspired by the sophistication and dynamism of Italy&#8217;s fashion and design [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1514","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/soemilano.com\/en\/wp-json\/wp\/v2\/pages\/1514","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/soemilano.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/soemilano.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/soemilano.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/soemilano.com\/en\/wp-json\/wp\/v2\/comments?post=1514"}],"version-history":[{"count":1,"href":"https:\/\/soemilano.com\/en\/wp-json\/wp\/v2\/pages\/1514\/revisions"}],"predecessor-version":[{"id":1515,"href":"https:\/\/soemilano.com\/en\/wp-json\/wp\/v2\/pages\/1514\/revisions\/1515"}],"wp:attachment":[{"href":"https:\/\/soemilano.com\/en\/wp-json\/wp\/v2\/media?parent=1514"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}